Five Questions with Jonathan Beck
In our Five Question series, faculty at the University of Kansas School of Business share their insights, experiences and advice for students.
Jonathan Beck is an assistant professor of marketing at the University of Kansas. Beck earned his bachelor’s in creative writing from the University of Central Florida. He received his doctorate in marketing from Michigan State University.
What got you interested in your field, and what is the most rewarding part of being involved in it?
After I finished undergrad, I was unsure what to do. I was a teacher then (including two years abroad) before eventually returning to university for an MBA. I even did a couple of internships at investment banks. But what resonated with me in grad school were my marketing courses and talking to the marketing professors. The metaphorical light bulb above my head went on once I realized I could research topics I thought were interesting, while also teaching subjects I enjoy. Now, as a professor, the most rewarding parts of my position are showing something new with my research and mentoring eager students. I was fortunate to have some great mentors over the years, so I enjoy paying it forward by helping students in any way I can.
What is your favorite part about being a Jayhawk?
The KU community is incredible. The passion for KU by the students, my colleagues and the alumni is infectious in the best way. This is only my second year at KU, and it already feels like family.
What would you see yourself doing if you weren’t a professor?
I’ve always had a creative side and did my bachelor’s in creative writing. I’d like to think I would be doing something such as writing or working in film or television behind the camera. Fortunately, I still get to do a lot of writing as a professor, which is a part of the job I enjoy.
What advice would you give your college self?
You don’t have to figure everything out right now. Work hard, learn a lot and don’t stress about finding the perfect job immediately. It will still be there even if you take a few detours.
If you could require students to read one thing before graduation (outside of your class reading), what would it be and why?
In addition to his fiction writing, the late Kurt Vonnegut frequently spoke at commencement ceremonies. There is a wonderful collection of some of his speeches in the book ‘If This Isn’t Nice, What Is?’ Humorous, sincere, and framed as “advice to the young,” this is a fun, motivating, and perhaps insightful read. While I am not particularly young anymore, I often open the book and read through one or two of the speeches if I need motivation or amusement.
By Lauren Hartwig
